How to monetise your event

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Selling tickets to your event isn’t the only way to make it pay for itself. Here’s a comprehensive list of methods we’ve used with successful events teams to monetise their event: 1. Advertising It’s the oldest marketing play there is and still the most successful. Let companies advertise within your communications and charge them for …

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MIFID II – Tracking guests for billing purposes at investing events

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With 2018’s MIFID II’s regulations now in place, corporate access to research must now be paid for directly and not bundled in with other services. This has had several consequences on the investment industry with some companies reducing their commitment to providing research in some sectors, others cancelling conferences, and some providing a catch-all price. Unbundling services doesn’t …

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