Smart Tracking
The VenuIQ beacon is your attendee’s digital identity during an event. This small passive wearable device connects to gateway points placed around your venue via Bluetooth, reporting back to a central location via wi-fi. Beacons let event organisers monitor busy venues, track individuals, and accurately measure event attendance.

Give event attendees even more control
The VenuIQ beacon enables attendees to check into meetings, sessions and events, network with other guests, trigger action points in specific locations throughout a venue, while also removing the hassle of scanning badges. The beacon captures valuable data that can be used to personalise the event experience for every attendee.
Are you keen on adding tracking and enhanced networking to your event? Schedule your demo today.
Why add smart tracking to your event?
Track Session Attendance
Guests with access to a session can auto check-in and out without the hassle of swiping badges. As an orgraniser, you’ll know exactly how many people attended each individual session.
Capture Interactions
With every interaction monitored, attendees can record who they met, the sessions they attended, and what exhibitors they visited.
Added Value to your event
Your event attendees data can be used to measure the success of individual sessions, prevent overcrowding, and provide added value to exhibitors and sponsors.
Enhanced Networking
Event participants can exchange contact information quickly and easily. When combined with our sophisticated in-app AI match-making facility which suggests useful contacts, attendees can ensure they make the most of networking opportunities in the event.

Remove session attendance friction
- Remove time-intensive scanning and swiping of badges
- Automatically check-in and check-out attendees
- Let attendees passively collect speaker and exhibitor marketing material
Capture attendee connections
- Beacon records where attendees went and what connections were made.
- Which sessions were attended
- What exhibitors were visited


Enhanced networking
- No more business cards
- Exchange information with LED feedback
- Captures time and location for each connection
- Access contact information post-event through the Event Builder app
Build your own new event world
Session Tracking
Live monitor from your administration portal the number of attendees who check-in-and-out of your sessions and rooms. Use for crowd control purposes and to enable speakers to know the success of their engagement.
Recyclable Badges
Cut down on print waste with the smart tracking beacons from VenuIQ. Beacons can be date-wiped and used again and again from event to event.
Attendee Journey
Tracking data lets you build a journey map of an attendees experience. Use this to build relationships with your speakers, exhibitions, and prove the value of your event for networking purposes.
Long Battery Life
Smart tracking beacons are designed to last for the longest of events. Up to 10 days from the start of operation.
Contact Exchange
Measure the number of interactions and connections made between your attendees, speakers, and exhibitors. Prove the popularity of your event and use in negotiations in future years.
If you’d like to add smart tracking to your next event, get in touch with the Event Builder team on 0121 796 5800.