Crafting a Compelling Sponsorship Package

A well-crafted sponsorship package is crucial to enticing potential sponsors and securing their support for your event. Here are some key elements to include:

1. Sponsorship Objectives

Clearly define what you’re asking the sponsor to achieve through their involvement in your event. This could be brand awareness, lead generation, thought leadership, or something else.

2. Customised Sponsorship Options

Offer a range of sponsorship options tailored to different budgets and goals. This might include:

• Title Sponsors: The highest level of sponsorship, often with exclusive benefits.
• Event Partners: Mid-level sponsors that receive prominent branding opportunities.
• Exhibitor Packages: Booth space, networking events, and lead generation opportunities for exhibitors.

3. Benefits and Perks

Highlight the value proposition for each sponsorship option by outlining the benefits and perks sponsors can expect:

• Branding Opportunities: Logos on event materials, website, and social media.
• Speaking Engagements: Presentations or workshops that showcase their expertise.
• Networking Events: Exclusive access to attendees, speakers, and other sponsors.
• Lead Generation: Access to attendee contact information and sales leads.

4. ROI-Focused Language

Use language that emphasises the potential return on investment (ROI) for each sponsorship option:

• “Increase brand awareness among a highly targeted audience.”
• “Generate high-quality leads and sales opportunities.”
• “Position your company as a thought leader in the industry.”

5. Sponsorship Levels and Pricing

Clearly outline the different sponsorship levels, including prices and benefits for each level. This will help sponsors quickly understand what they’ll receive at various price points.

6. Additional Value-Adds

Consider offering additional value-adds to make your sponsorship package more attractive:

• Exclusive Interviews: Opportunities for sponsors to conduct interviews with thought leaders or industry experts.
• Social Media Promotion: Additional social media promotion for sponsors, including tweets and Facebook posts.
• On-Site Activations: Customised activation spaces for sponsors to engage attendees.

See the VenuIQ guide to sponsor monetisation for more ideas and opportunities within your event app.

7. Case Studies and Testimonials

Include case studies or testimonials from previous sponsors to demonstrate the value of their involvement in your event:

• “Our title sponsor last year saw a 25% increase in brand awareness due to our event.”
• “As an exhibitor, we generated over 50 high-quality leads that converted into sales.”

8. Sponsorship Timeline

Provide a clear timeline for the sponsorship package, including key deadlines and milestones:

• Application Deadline: The date by which sponsors must apply for their desired sponsorship level.
• Payment Due Date: The date by which payment is due from the sponsor.
• Event Dates: Dates of the event, including setup, tear-down, and networking opportunities.

By incorporating these elements into your sponsorship package, you’ll create a compelling offer that attracts potential sponsors and helps them achieve their goals.