Event Advice

Footfall and heatmaps are just the start. Here’s the behavioural data that smart organisers are using to shape better events.

Breaks are often overlooked in event planning. Here’s what real behaviour shows about how to design better in-between moments.

You don’t need a data team to get value from your event data. Here’s how organisers can use insights quickly and confidently.

Track how people actually move and engage on-site. These six attendee behaviour types can help you plan better events and smarter follow-up.

Attendee attention drops during certain windows. Here’s what real data shows about low-engagement periods and how to plan around them.

Proving ROI is important, but so is how sponsors feel. Here’s how to design event experiences that deliver on both fronts.

First-time attendees behave differently. Discover what movement data reveals and how to design a better experience from day one.

Real-time data reveals ops issues before they escalate. Spot four common red flags and learn how to fix them during the event.

See what early attendee movement reveals about layout, signage and flow. Use real-time data to fix issues before they escalate.

Most networking zones fall flat. Learn what attendee data reveals and how to design spaces that people actually use.

Use last year’s event data to improve layout, timing, networking, and more. Here’s how to plan smarter with insights you already have.

App downloads and attendee totals don’t show real engagement. Discover what data actually proves event success.