Our latest app, IOD:Advance recently caught the eye of the FT and they ran a glowing article on it this week.
This is not Grindr, but a new app helping people meet. The difference is that hookups are strictly for business.
“The dating analogy is definitely there,” Mr Webb-Jenkins, 50, muses about his first time using the app.
Scrolling through a list of members from his table in the café of the Institute of Directors’ stately headquarters in Pall Mall, London, he says he would like to meet other like-minded individuals. As the founder of a small design company in Highbury, north London, it can feel lonely in an office with only three people, he adds. “It’s hard to meet new contacts.”
The organisation behind the app is not shy about its aim to become a Tinder for the Pall Mall set — albeit with the less catchy name of IoD Advance. The IoD has set up the in-house social network at the cost of “several thousand pounds” to offer its members the opportunity to tap and swipe their way to expanding their contacts books.
“This came about because we talked to our members and came to the conclusion they wanted [access to] very well curated, high quality, senior management networks,” says Tom Christie-Miller, IoD marketing director.
About 350 users were chosen from more than 1,000 applicants for the pilot, which was open to those who had paid a membership fee of more than £600. They can use their iPhones or iPads to peruse fellow members’ details and send contact requests to those they would like to get to know. There are groups to join, where members can discuss such topics as “Cyber”, “Women in Business”, and “EU regulation”.
We’ve been delighted to work with the Institute of Directors on the project to help their members connect and even more pleased with the impact its having so far.