In today’s events, personalisation is no longer a luxury; it’s a necessity. Attendees expect more than just generic content—they want tailored experiences that cater to their unique preferences and needs. From amazing activations to networking spaces, engaging speakers, and quality seminars, attendees judge every part of your event. And your event app is part of this experience. By offering personalised content, recommendations, and interactive features, event organisers can create a more engaging and memorable experience for their attendees.
With VenuIQ’s custom event app features, you have the tools to deliver this personalised experience, ensuring that each attendee feels valued and involved, no matter how large or complex your event is. This post will explore the importance of personalisation in events and how VenuIQ’s platform helps you achieve it.
1. Personalised Schedules for Each Attendee
One of the most powerful features of a custom event app is the ability to provide attendees with personalised schedules. Rather than a one-size-fits-all programme, your app can offer individualised agendas based on attendee preferences, roles, or interests.
• How it Works: With VenuIQ’s app, attendees can filter sessions based on categories, speakers, or topics of interest. They can save these sessions to their personal schedule, receive reminders, and get real-time updates if changes occur.
• Why This Matters: This level of personalisation ensures that attendees stay engaged and don’t miss out on the sessions that matter most to them. It also helps reduce event clutter, making navigation smoother for each attendee.
2. Targeted Push Notifications
Push notifications can be a fantastic way to drive engagement and deliver real-time updates, but they can also be a source of frustration if they’re irrelevant. Custom event apps can target specific attendee groups with push notifications, ensuring that each message adds value.
• How it Works: VenuIQ allows organisers to send notifications based on attendee categories, such as exhibitors, speakers, VIPs, or general attendees. For instance, VIP attendees might receive updates on exclusive networking events, while exhibitors could be alerted to new opportunities for lead generation.
• Why This Matters: Targeted notifications keep attendees informed without overwhelming them with irrelevant information, ensuring better engagement and more focused event interactions.
3. Content Recommendations Based on Preferences
Just as Netflix suggests shows based on your viewing history, custom event apps can recommend sessions, speakers, or exhibitors based on attendee interests. This type of personalisation ensures that attendees discover new opportunities they may have otherwise missed.
• How it Works: VenuIQ’s platform uses attendee data, such as their selected sessions, previous events attended, or topic preferences, to recommend relevant content. This can include similar sessions, exhibitor profiles, or related resources like whitepapers and videos.
• Why This Matters: Attendees get a more enriching experience by exploring content aligned with their professional interests, leading to higher satisfaction and more meaningful event engagement.
4. Enhanced Networking and Matchmaking
One of the key reasons people attend events is to network. A custom event app can enhance this by offering personalised networking recommendations based on attendee profiles, industry, or areas of expertise.
• How it Works: VenuIQ’s matchmaking tools allow attendees to find others with similar interests or goals, whether it’s to collaborate on a project, exchange business ideas, or simply expand their professional network. Attendees can set preferences and see recommended connections, making networking more targeted and efficient.
• Why This Matters: Networking is more successful when it’s personalised. By providing tailored suggestions for who to meet, attendees can focus on building meaningful connections, rather than relying on chance encounters.
5. Personalised Branding and User Interface
Branding plays a vital role in shaping the attendee experience. With a custom event app, you can personalise the app’s interface to reflect your brand’s identity and resonate with your audience.
• How it Works: VenuIQ’s platform allows organisers to customise the app’s look and feel, including colours and logos, to the layout of the content with our easy-to-use templates. You can also tailor the app to reflect different event themes, such as corporate, educational, or entertainment-based events. See the event app gallery for inspiration for your next event.
• Why This Matters: Personalised branding ensures that your event app isn’t just a functional tool but an extension of your brand. It also creates a cohesive, professional look that enhances your organisation’s credibility and recognition.
6. Live Polls, Surveys, and Feedback
Engagement doesn’t end with sessions and networking. Custom event apps can collect real-time feedback through polls, surveys, and live Q&A sessions. These interactive tools offer attendees a voice, ensuring that their input shapes the event as it unfolds.
• How it Works: With VenuIQ, you can integrate live polls into sessions to gather instant feedback from attendees. You can also create post-session surveys to gauge attendee satisfaction and collect insights for future events. The app allows attendees to ask questions during panels or presentations, enhancing interaction and engagement.
• Why This Matters: Interactive features like live polls and Q&As make attendees feel involved in the event. It also provides organisers with valuable data on attendee preferences, which can be used to improve future events and increase retention rates.
Conclusion
Custom event apps enhance your event, enabling organisers to deliver personalised experiences. With tools like personalised schedules, targeted notifications, and interactive features, attendees feel more connected and engaged throughout the event. VenuIQ’s custom app solutions offer a flexible, powerful platform for delivering these tailored experiences, making your events stand out and ensuring that each attendee walks away with a meaningful experience.