{"id":4972,"date":"2024-02-08T10:11:44","date_gmt":"2024-02-08T10:11:44","guid":{"rendered":"https:\/\/venu-iq.com\/?p=4972"},"modified":"2024-02-08T14:52:45","modified_gmt":"2024-02-08T14:52:45","slug":"best-practices-for-marketing-your-event-app","status":"publish","type":"post","link":"https:\/\/venu-iq.com\/best-practices-for-marketing-your-event-app\/","title":{"rendered":"Best Practices for Marketing Your Event App"},"content":{"rendered":"\n
Marketing your event app ensures its success and maximises attendee engagement. An effective strategy will increase the app’s usage and enhance the overall event experience for your delegates. Below, we explore comprehensive best practices to market your event app effectively, from pre-event communications to launch strategies and beyond.<\/p>\n\n\n\n
Start by weaving small segments about your event app into all pre-event communications. Treat the app as an essential event component, just like sessions or sponsors. This could include:<\/p>\n\n\n\n
Create official email announcements that focus solely on the app, especially on features offering attendees tangible benefits. For instance:<\/p>\n\n\n\n
A soft launch serves as a teaser and allows you to gather early feedback. Announce the date when the app will be available, and consider offering early access to a select group of attendees, such as VIPs, speakers, or sponsors. This phase can help identify any issues or areas for improvement before the wider release.<\/p>\n\n\n\n
The hard launch is when you fully open the app to all attendees. Make this a significant event:<\/p>\n\n\n\n
In the days leading up to the event, increase your communication frequency:<\/p>\n\n\n\n
On the days of the event, capitalise on the attendees’ heightened attention:<\/p>\n\n\n\n
Leverage your event’s social media channels to promote the app:<\/p>\n\n\n\n
Create incentives for downloading and using the app:<\/p>\n\n\n\n
Ensure attendees know how to use the app effectively:<\/p>\n\n\n\n
Use the app as a tool to collect attendee feedback:<\/p>\n\n\n\n