{"id":3934,"date":"2022-11-03T15:41:51","date_gmt":"2022-11-03T15:41:51","guid":{"rendered":"https:\/\/venu-iq.com\/?p=3934"},"modified":"2022-11-07T10:15:11","modified_gmt":"2022-11-07T10:15:11","slug":"tracking-the-ahc-event","status":"publish","type":"post","link":"https:\/\/venu-iq.com\/tracking-the-ahc-event\/","title":{"rendered":"Tracking the Annual Hotel Conference"},"content":{"rendered":"\n

VenuIQ recently returned from the Manchester Central Convention Complex supporting Questex to deliver the Annual Hotel Conference (AHC) 2022. <\/p>\n\n\n\n

More than 1000 delegates attended from 250+ hotels representing around 50 brands around the world. These were record-breaking on-site attendance figures which alongside the largest number of exhibitors ever made this a great post-pandemic event.<\/p>\n\n\n

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Questex, the event producer of the AHC, asked VenuIQ to assist with event technology to prove how effective their event was. They required something that would impress delegates, exhibitors, and sponsors. <\/p>\n\n\n\n

How did we do this?<\/strong><\/p>\n\n\n\n

  1. We collected data\u2026 and A LOT of it! Close to two billion lines of location-based data from our Bluetooth tracking solution. <\/li>
  2. We processed this data into manageable live reports to discover how many people were on-site, where was most popular, and how well sessions were attended. <\/li>
  3. Visual representation of behavioural data from which we could see how people moved around the show. Knowing where was popular allows information-based conclusions to be drawn. <\/li>
  4. We provided stand traffic and dwell time, seniority averages, demographics and more on each stand grouping. <\/li><\/ol>\n\n\n
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    \"Annual
    Guests wear beacons in their lanyards.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n
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    The beacons connect via Bluetooth to gateways placed throughout the event, providing information on which areas, seminars, meetings, and exhibits they attended and for how long.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n

    Our live heat mapping technology provided by beacon-wearing guests produced the following heat maps. These show live data at any point during the conference and allow for real-time decision-making as well as post-event reports and analysis. <\/p>\n\n\n\n

    Look at the heat maps below:<\/p>\n\n\n\n

    \"Morning<\/a>
    Heatmap showing first two hours of conference.<\/em><\/figcaption><\/figure>\n\n\n\n
    \"Afternoon<\/a>
    Heatmap showing the second session break.<\/em><\/figcaption><\/figure>\n\n\n\n

    In the morning, you can clearly see that delegates were after ONE THING and one thing only\u2026 the sweet nectar of COFFEE! <\/p>\n\n\n\n

    How can this information be used to make the event more effective next year? <\/p>\n\n\n\n