{"id":3530,"date":"2022-06-22T12:17:09","date_gmt":"2022-06-22T12:17:09","guid":{"rendered":"https:\/\/venu-iq.com\/?page_id=3530"},"modified":"2024-04-16T13:44:22","modified_gmt":"2024-04-16T13:44:22","slug":"attendee-tracking","status":"publish","type":"page","link":"https:\/\/venu-iq.com\/attendee-tracking\/","title":{"rendered":"Attendee Tracking"},"content":{"rendered":"
\n
\n
\n\n

Attendee Tracking provides Unbeatable Data Insights into your events<\/h1>\n\n<\/div><\/div>\n\n
\n\n
\"card<\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n

VenuIQ\u2019s attendee tracking technology gives event organisers unparalleled insight into their event whilst being totally unobtrusive to attendees and 100% sustainable.\u00a0<\/strong><\/h1>\n\n\n
\n\n

Why add Attendee Tracking to your event?<\/h2>\n\n\n
\n
\n\n
<\/i><\/div><\/div>
\n

Track Session Attendance<\/h3>\n\n\n\n

Guests with access to a session can check in and out automatically without the hassle of swiping badges. As an organiser, you\u2019ll know exactly how many people attended each individual session.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

\n\n
<\/i><\/div><\/div>
\n

Capture Interactions<\/h3>\n\n\n\n

With every interaction monitored, attendees can record who they met, the sessions they attended, and what exhibitors they visited.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

\n\n
<\/i><\/div><\/div>
\n

Added Value to your event<\/h3>\n\n\n\n

Your event attendees’ data can be used to measure the success of individual sessions, prevent overcrowding, and provide added value to exhibitors and sponsors.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

\n\n
<\/i><\/div><\/div>
\n

Enhanced Networking<\/h3>\n\n\n\n

Event participants can exchange contact information quickly and easily. When combined with our sophisticated in-app AI match-making facility, which suggests useful contacts based on who has attended the same content sessions, attendees can ensure they make the most of networking opportunities at the event.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

\n\n

SEE HOW YOUR NEXT EVENT COULD INCLUDE ATTENDEE TRACKING<\/h2>\n\n\n
\n\nBOOK A DEMO<\/a>\n\n<\/div>\n<\/div>\n\n
\n
\n
\n\n

For events, conferences, exhibitions, and meetings of all sizes from 50 to 5000+ attendees.
Priced per delegate.<\/p>\n\n\n

\n\nVIEW PRICING<\/a>\n\n<\/div>\n<\/div><\/div>\n\n
\n\n

VenuIQ is based in the UK and operates events worldwide, including in Europe, Asia, the USA, and Oceania. We have beacon and gateway stock in the UK, Europe, and the US.<\/p>\n\n\n

\n\nCASE STUDY<\/a>\n\n<\/div>\n<\/div><\/div>\n\n
\n\n

VenuIQ’s tracking solution for events has won multiple awards. We are seen as the leading attendee-tracking solution in the world.<\/p>\n\n\n

\n\nAWARD-WINNING<\/a>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n

How Does it Work?<\/strong> <\/h2>\n\n\n\n

There are two elements to our tracking solution. <\/p>\n\n\n\n

Firstly, the small Bluetooth Low Energy<\/mark><\/strong><\/span> (BLE) tracker that the delegate wears (known as a beacon). VenuIQ provides a number of options here but the most common are either having the beacon as part of the lanyard or connected to the name badge. <\/p>\n\n\n

\n\n
\"lanyard<\/a><\/figure>\n\n<\/div><\/div>\n\n\n

This badge is either pre-assigned to an Attendee or assigned within seconds on arrival either using the complimentary VenuIQ check-in app, or integrated via VenuIQ\u2019s simple API. In cases where customers want total data screening, tracking is done against Attendee IDs rather than names which are then matched up by the client after the event. Either way, VenuIQ is fully GDPR compliant.\u00a0<\/p>\n\n\n\n

\"smart<\/figure>\n\n\n\n

The second part of the solution is the VenuIQ proprietary Gateways that are deployed in the venue.  <\/p>\n\n\n

\n
\n
\"Real<\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n

In advance of the event, the VenuIQ customer success team will work with you in a detailed briefing meeting using your Event Venue Maps to plot out what the data objectives are for your event. From those key objectives, the VenuIQ experts can help determine the number of Gateways you need to hire and their configuration parameters. On Event setup days, the VenuIQ team usually come onsite to fit the Gateways in just a few hours and ensure data is being returned as planned. However, the Gateways are plug and play so after 1-2 events with VenuIQ support, we find that customers\u2019 own teams can set up the Gateways effectively themselves should they wish.  <\/p>\n\n\n\n

Each beacon worn by a delegate sends a signal to a Gateway multiple times a second, creating billions of data points. The VenuIQ portal collects this data and immediately translates it into reportable data. All gateway hardware can be monitored remotely too. <\/p>\n\n\n

\n
\n
\n\n
\"Networking<\/figure>\n\n<\/div><\/div><\/div>\n\n
\n\n
\"Automatic<\/figure>\n\n<\/div><\/div><\/div>\n\n
\n\n
\"Exhibitors<\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n

Why is VenuIQ’s system better?<\/h2>\n\n\n\n

Many of the original attendee tracking solutions in the early 2010’s either depended on Wifi or on tracking via the attendees’ mobile phone. These solutions are significantly less accurate and rarely linked to the attendee\u2019s profile to give rich demographic data. While they had promise in the early days, as Apple and Android have become stricter on data sharing, this has stopped being a truly viable tracking option. Firstly, users have to opt-in on their phone (and who does that any more? Our experience tells us 90% don\u2019t), and secondly, they have to have the app open in the background of their phone (which also has significant battery drawbacks \u2013 you don\u2019t want to be responsible for draining your delegates charge!). As a result, these options use a sample of data extrapolated up to give estimations. It isn\u2019t the true full, rich data that VenuIQ provides. In addition, VenuIQ only tracks in set areas so once attendees leave a tracked space there is no data collected.<\/p>\n\n\n\n

What does it give you?<\/h2>\n\n\n\n

The VenuIQ tracking solution not only gives you something that can be deployed quickly and with no permanent, long-winded, installation but most importantly gives you exceptional data insights. <\/p>\n\n\n\n

In a post-pandemic world, organisers of virtual events have become used to data insights into their events that were previously impossible. For example, who attended, who went where on the platform, who watched what session and for how long? And behind that, is the rich demographic data of those attendees so it\u2019s not just who went to each session, for example, but by job level, function, country etc. <\/p>\n\n\n\n

VenuIQ is the tracking solution that gives you all the data of a virtual event at a physical event. Plus we provide a killer insight report pack at the end of the event. <\/p>\n\n\n\n

There really is no limit to the insight that can be provided, but some of the key common insights: <\/h3>\n\n\n\n